Rupert enjoyed a successful career in topflight international motorsport as one of the world’s fastest young racing prospects. As a self-managed driver who raised all of his own funding, the transition to business was a natural evolution. Rupert established the Veloce brand in the early stages of its inception and continues to evolve the company with a clear vision. Rupert has been instrumental in creating Veloce’s value proposition, securing substantial funding and establishing key relationships for the company. He has also architected the legal structure with which Veloce operates. Rupert has co-led the Vextverse project for approaching two years from ideation, discovery and right up to its current form. As well as Rupert’s leadership of the Veloce Group, he also works on overseeing the Veloce Racing programme.