Strategies for transforming your business through digital technologies
'Digital Transformation' has been a widely used buzz phrase in the past decade and many professional individuals have voiced that the concept has lost its original meaning. This track aims to bring back the focus on how critical digital transformation is in the business sphere and how the integration of digital technology into all areas of business fundamentally changes how you operate and deliver value to customers. It is the process of creating new or modifying existing company processes, culture and customer experiences via digital transformation in order to meet the changing business and market requirements.
Yet this is easier said than done. Transforming your business on a digital level is ground-breaking, and it requires that you take an iterative approach to change, to help drive organisational buy in and support.
Digital Transformation Expo North America arrives in Santa Clara on 4-5 of November to unite senior influencers and innovators from across North America for two days of dynamic strategy consideration and debate. Together we will look at cultural changes, technology adoption, leadership responsibilities and strategies for enabling and empowering the workforce.
Day 1 - 4 November 2020
Digital Transformation: Chairs Opening Remarks
Keynote: Cutting through the hype: What is Digital Transformation?
A view across the world: The impact Digital Transformation is having on the business sector and public agencies.
Accessing the 4 pillars of Digital Transformation:
– Engaging customers
– Empowering employees
– Optimising operation
– Transforming products
Exploring the roadblocks that every business should expect to encounter and how to embrace the challenge.
Keynote: How to win the Digital Transformation game – the right approach to Digital Strategy
Improving business performances through cost optimisation, ERP implementation, analytics and compliance.
Setting strategies in motion that unify business and technology architectures, generate growth and enable competitive advantage.
Exploring Digital Transformation case studies.
Panel: Digital Transformation: An overused ‘Buzz-Phrase’ or the solution to growing your business?
Why Digital Transformation is both a business and a technology challenge.
How implementing an effective digital strategy across front, middle and back office IT environments is crucial to staying relevant.
Exploring opportunities for small to medium businesses the size of your company shouldn’t stop you from going digital.
Keynote: The Leadership Playground: A three step strategy to encourage a mindset transformation within staff members.
The importance of educating whole organisations on how to leverage digitalisation.
Encouraging good decision-making within leadership despite limited resources.
Setting organisations free from outdated views and hierarchical structural habits – allowing every member of the organisation to be innovative.
Keynote: From IT operator to business strategist: How the CIO has transformed over time
Balancing behavioral, cultural, process and technology expectations from your company in order to avoid exhaustion.
Technologies influencing the changing role of the CIO.
The importance of C-Level partnerships to identify and implement technologies that bring business value.
Panel: Taking Control of Digital Transformation: Who is responsible?
How involved should CEO’s be in the digital transformation processes?
How to shape your digital teams in order to get the most productive outcome.
From jobs to tasks – why companies are saying goodbye to job titles and focusing on job descriptions.
Keynote: A valuable approach: Building trust in your work place while transforming your business.
Preparing and inspiring your team for the coming wave of new technologies in order to create a smooth transition.
How organisations can ensure they are protecting their most valuable asset: people.
The importance of the internal evangelist when making ground-breaking technological strides.
Keynote: Building a digital transformation strategy with software at its core
Why Digital Transformation should start with an overhaul of software environments.
How software has changed from supporting the business to being the business.
Challenges of legacy systems and how to overcome them.
Keynote: It’s all about the money – balancing budget with impact.
Why industries should place budget for new tech.
How mid-tier companies can join the game without spending the big bucks.
Is your technology investment future-proof?
Keynote: Finding the balance – Bridging the gap between legacy and future thinking strategies
How to encourage digital transformation within the traditional industries
What we can learn from businesses that were ‘born digital’.
Recognising outdated ideas that harm your digital process and strategies
How can digital technologies increase business optimisation?
Recognising outdated ideas that harm your digital process.
Panel: True Transformation vs playing it safe
Succeeding in the Innovation economy – Resisting conventional thinking in order to drive digital growth within industries.
Encouraging true digital innovation rather than copying the competition.
How Digital Transformation can lead to increased business optimisation rather than unnecessary adoption.
Exploring possibilities for breaking down technological and organisational silos.
Digital Transformation: Chairs Closing Remarks
End of Session
Networking Party | 6pm-10pm | Levi’s Stadium
An evening of networking on Wednesday 4th November 2020 from 6pm. Access for Ultimate, Gold & Expo Plus holders in addition to speakers, sponsors, press & exhibitors. Taking place at Strandzuid, RAI. Join us for drinks & networking
Day 2 - 5 November 2020
Digital Transformation – Chairs Opening Remark
Keynote: Building a Customer Centric Digital Strategy
Understanding where the customer fits in with the evolution of digital strategy.
Assessing the changes in customer expectations and how to meet them.
How consumers have changed and why businesses need to follow.
The global platform: Understanding cultural differences in the on-demand economy.
Artificial Intelligence – The key to knowing your customers
Using AI to understand and anticipate the behaviours of customers in order to serve better, more personal, more relevant experiences that lead to increased loyalty over time.
Panel: Customer Loyalty: How to Improve Retention with Personalisation & Digital Experiences
How Digital Transformation can increase customer loyalty and turn customers into brand ambassadors.
Keeping them loyal: Helping the customer adjust to digital change.
Making sure that your technology is consistent, reliable and user friendly
Does your company’s digital presence connect with other cultures?
Ways to boost customer loyalty with omni channel optimisation.
Keynote: Case study: Digital innovation in the retail sector
How Digital Transformation is reshaping the global retail Industry
Why retail organisations must become digitally-savvy to adapt
Innovations in retail: Key strategies and trends
Keynote: Understanding Risk – Why Cybersecurity needs to be a priority in your Digital Transformation journey
How to protect your Digital progress from unwanted Cyber interference.
Combining cyber security, business continuity and enterprise resilience to transform your business.
Panel: Women in Tech – How to make a mark as a minority-group in tech
Why women should be included in the decision-making of the Digital Transformation processes.
Why diversity and inclusion in digital transformation matters and how you can build a diverse team.
Workplace challenges and how to overcome them.
Keynote: Good Digital Transformation isn’t possible if you don’t use digital transformation for good
Looking at the non-profits in the age of Digital Transformation and the technologies that could help them help others.
Putting Digital technologies to use, where time and money are even more precious than usual.
Transforming the inner workings of a non-profit – moving away from mountains of paperwork to streams of coordinated and secure data.
Keynote: How Technology is re-defining the Healthcare landscape
A consideration of how the health care sector is redefining itself through digital solutions.
How the demand for convenient and high-quality care is resulting in health care retailers and organisations developing new services such as integrated technology platforms.
Keynote: BulletProof: Future-proofing your Digital Strategy
How companies need to adjust with new and novel approaches to match the ever-evolving digital landscape.
Preparing your digital strategy for expected challenges.
Future vendor markets that will help your company rise to the next level.
Panel: What does Digital Transformation mean for the future of business?
A consideration of emerging technologies and its impact on organisations – What are the new opportunities presented?
Where are we headed, and what are the predictions for the next year?
How will consumer expectations change, and how can companies keep up?