Michael Lira is a Strategy and Product Consultant who works with Fortune 500 companies, start-ups and several Marketing Agencies, including Disney, Fox, ABC, Deutsch, Hulu, Saatchi & Saatchi, and DirecTV.  Michael has led several successful Mobile, VR/AR/MR experiences, as well as subscription games, e-sports, e-commerce, blockchain based application (Dapps), video products, and AI driven digital initiatives with a focus on user experience, strategy, growth, and engagement.

Michael has been active in Product Development / Strategy for over ten years and been involved in the Crypto Space since 2012.  Michael is currently advising on Crypto specific startups: Run2Play.com (Fitness Mobile Blockchain Application) and the upcoming  Neil Degrasse Tyson  “Space Odyssey” MMO Game set to utilize Blockchain as an asset management tool and “IIO” funding model.