Lance is a senior level executive with 15 years of multi-channel merchandising, planning, allocation, and marketing experience best known for leading process change initiatives designed to tackle the challenges of today’s ever changing and growing digital landscape. Most recently, Lance held the position of Director of Ecommerce for a fortune 50 Department Store where he drove revenues in excess of +$2B. Lance has a proven track record of excellence in driving Merchandise and Assortment planning initiatives across all channels. Most recently, Lance has led product development initiatives for one of America’s largest department stores using AI to assist with eCommerce order sourcing decisions. Lance is currently leading exciting innovations across the food industry to unleash the potential of blockchain on some of today’s biggest challenges in cold chain inventory management.