Alexandre is responsible for digital innovation initiatives within the MF Brands group, with a particular focus on Web3 and AI/Gen AI. His role extends from identifying relevant use cases and identifying/selecting partners to launching and managing pilots and projects. Alexandre is also in charge of managing relationships with innovation ecosystems for the Group on digital topics. He was able to collaborate on the Lacoste UNDW3 initiative and has met great success on multi-award-winning projects.

Prior to working at WOLD for MF Brands, Alexandre worked in the Financial Sector on Data & Project Management topics within a Consulting firm. His background consists of a Triple-degree diploma with a strong emphasis on Data Science, Project Management & Business conducted on 3 continents. He also holds a Blockchain certification from MIT in Innovation & Business applications.