Varanida is a decentralized and transparent advertising solution, designed to clean the Internet of poorly designed and intrusive advertising. Varanida benefits all three stakeholders: Advertisers who need promotion, but are willing to respect users’ privacy and experience, while avoiding fraud. Publishers who want to monetize their content without hurting their audience, and earn more from ads they display. And most importantly, users who want to control what advertising they are exposed to, and how their private data is used. Varanida makes this possible through blockchain technology, and removes all unnecessary intermediaries to better share value among all parties.