Sander de Jong is Managing Director of Fairfood since 2016. It is the mission of the NGO to accelerate the change towards a fair food system so the people who make our food can live in dignity without poverty and hunger. Fairfood was one of the first to use blockchain technology in food supply chains. To restore trust and transparency from farmer to consumer. Making it possible for smallholder farmers to connect directly to the digital economy with help of their mobile phone.
Fairfood is working together with food companies, NGO’s and institutions on a series of blockchain projects around the world. Sander had the opportunity to speak at several events such as the UN World Investment Forum and national and international conferences. Fairfood recently issued a report called ‘A chain of possibilities’, to explore the potential for the agri-food sector and value chains originating in low- and middle-income countries.