As the Head of Web3 and Gaming at Alpine, part of the Renault Group, Guillaume Vergnas spearheads ground-breaking initiatives that fuse blockchain, NFTs, and decentralized systems with gaming to transform the player experience. With a proven track record in strategic partnerships and a deep understanding of the gaming landscape he created and developed Alpine Esports – Alpineā€™s first foray into the esports scene -, the Alpine Esports Series championship, and a team competing in prestigious events such as the F1 Esports Series and Le Mans Virtual Series. Additionally, he has played a key role in Alpine’s Web3 endeavours, including the successful launch of the $ALPINE fan Token, which boasts a market cap exceeding $30 million, as well as introducing the first-ever automotive NFT collection.