Bettina Schasse de Araujo is currently innovation strategist and community manager at the Institute for applied informatics (InfAI ) e.V., Leipzig/Berlin in the muwistar project. She is a sociologist and culture and media manager with expertise in the field of the challenges of digitization.

After gaining experience in the media industry, including EuroArts Entertainment, she has been directing IT-Research projects, e.g. a web based music data bank, at Piranha Arts since 2000.

From her years of working with digitization projects she has gained valuable experiences about the handling of data, technology and work processes from a users perspective.